WIRELESS BLUETOOTH® STEREO HEADPHONES DESIGNED FOR ACTIVE LIFESTYLES; AVAILABLE WORLDWIDE THIS APRIL
BARCELONA, Spain – Mobile World Congress – 23rd February 2014 – Plantronics (NYSE: PLT), a pioneer in wearable technology, today announced its latest wireless stereo headphones, BackBeat® FIT. Custom-built for use during an active lifestyle, BackBeat FIT combines comfort, fit and stability with Plantronics’ renowned audio excellence. Connecting to devices wirelessly via Bluetooth®, the small, lightweight BackBeat FIT lets users focus on fitness and enjoy their music, providing superior stereo performance and eliminating the distraction of tangled cords. Its unique, sweat-proof, flexible design provides a comfortable, secure fit whatever your activity level. BackBeat FIT will be available worldwide starting in April 2014.
“More than half of people who exercise make music an essential part of their workout. With BackBeat FIT we’re ushering in a new way of motivating yourself with music – without the distraction of cords,” said Stuart Bradshaw, head of consumer marketing & business development, Europe & Africa, with Plantronics. “Along with superior sound and the ability to take and make calls, BackBeat FIT incorporates an all-new, incredibly stable and comfortable design along with a host of safety features.”
In a recent survey1, 40 per cent of respondents felt safety features were extremely important while exercising at night. BackBeat FIT provides consumers with bright colours and unique reflective materials on the headband and armband/carrying case to increase visibility and add an element of safety when exercising in the early morning, evening or night hours. Additionally, the eartip has been specially designed to allow exercisers to hear environmental sounds, so they can remain aware of potential hazards in their surroundings.
PRICING AND AVAILABILITY
BackBeat FIT will be available in two vibrant colours, Lime Burst and Electric Blue, at authorized Plantronics retailers, etailers, and carriers in North America, Hong Kong, and Europe starting April 2014. MSRP for BackBeat FIT is €129 / £109. For more information, please visit www.plantronics.com/uk