NEW CAMPAIGN RESPONDS TO PROFESSIONALS ALWAYS-ON CONNECTED LIFESTYLE
London, UK – 26th November 2013 – Plantronics (NYSE: PLT), a global leader in wearable audio technology, today announces its new digital marketing campaign TOGETHER, which highlights the brand’s passion for bringing all aspects of work, life and play together in support of the connected, mobile worker. The digital campaign, planned and bought by independent agency agenda21, will combine media from Rocket Fuel, Quantcast, Twitter and Facebook with location-based targeting from Blis to reach 11 million consumers in the UK, Germany and France.
According to research commissioned by IDC , 34 per cent of the world’s working population will be mobile by 2015, an estimate of 245 million workers in EMEA. Also, Gartner predicts tablet sales will overtake PC sales this year, with the average connected worker carrying 3.4 devices at all times. With such a powerful, growing mobile workforce, long gone is the eight-hour workday. Plantronics’ campaign hopes to highlight their products for every aspect of a typical day, in which workers dip in and out of conversation, media, meetings and music across multiple devices in hugely demanding environments. No matter the situation, Plantronics has the tools that can cancel out the noise, keep your hands free and enrich your connections.
The campaign drives awareness and consideration around the audio communications/headset category – with a focus on three Plantronics core mobile products, the Voyager Legend headset, Calisto 620 speakerphone and BackBeat GO 2 wireless earbuds. An interactive landing page will anchor the campaign, supported by banner advertisements and partner engagements. A range of digital content relevant to the mobile worker will be showcased through viral videos, Apps, an e-book and a ‘Lifestyle Explorer’. Additional public awareness will be driven by social media activity on Facebook and Twitter. A Facebook competition designed by Volume Ltd., with weekly prizes to be won, was launched on 17th October and challenges fans to decipher a suite of sounds heard throughout their day for a chance to win one of the core mobile products Plantronics has on offer, as well as a tablet device.
The campaign is rounded out by using networks providing targeting based on mobile phone locations and contextual targeting around website reviews and content for other mobile professional technology, like smartphones and tablets.
Plantronics worked with design agency OIC and media agency, agenda21 to produce the new digital marketing campaign, which will run from November to January 2014. This pan-European campaign, focussing on digital media promotional activity, demonstrates the company’s dedication to the always connected, mobile worker.