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Plantronics Launches BackBeat FIT Family to Fuel Your Workout at Any Level

New BackBeat FIT portfolio of wireless sport products offers water and sweat protection, stability, unique wearing styles and powerful sound to motivate personal best.

Category:

Wednesday, September 20, 2017 5:00 am PDT

Dateline:

Santa Cruz, Calif.
"There’s a sweat-protected, stable and comfortable pair of BackBeat FIT headphones that’s right for any level of fitness – whether you’re looking for a dedicated sport headphone with on-demand coaching, or just want something comfortable and stylish to wear throughout the day."

Plantronics (NYSE: PLT), a pioneer in audio and wearable technology, today announced the expansion of the company’s sport portfolio with the BackBeat FIT Family, a range of wireless sport headphones to fit any user’s active lifestyle. New products include the BackBeat FIT 300 Series, the BackBeat FIT 500 Series, as well as the BackBeat FIT Training Edition and BackBeat FIT Boost Edition, both of which feature an exclusive partnership with the PEAR Personal Coach App.

“The BackBeat FIT Family provides a variety of styles and features designed with sport in mind,” said Greg Miller, director, Portfolio Business Management at Plantronics. “There’s a sweat-protected, stable and comfortable pair of BackBeat FIT headphones that’s right for any level of fitness – whether you’re looking for a dedicated sport headphone with on-demand coaching, or just want something comfortable and stylish to wear throughout the day.”

The BackBeat FIT Family delivers the premium features that Plantronics headphones are known for, including comfort, stability and durability. Featuring Plantronics signature audio quality and performance, the portfolio can inspire any fitness experience from beginner bodyweight and yoga workouts to advanced marathon training programs. Its range of affordable prices along with varying colors and different wearing styles provides a greater choice to help motivate any athlete wherever they are on their fitness journey.

A new partnership with PEAR Personal Coach App means users can now take their workout to the next level by bringing together wireless freedom and ultimate stability with interactive, on-demand coaching with the BackBeat FIT Training Edition and BackBeat FIT Boost Edition. According to the National Federation of Professional Trainers, an experienced trainer can cost upwards of $50-$60 an hour , making PEAR Personal Coaching App an ideal complement to the Plantronics BackBeat FIT to push you to complete your best workout, without the costly training fees. Led by renowned coaches, such as Andrew Kastor, elite Olympic coach and his wife, Deena Kastor, Olympian and world-record runner; author and triathlete coach Matt Dixon; and Jay Johnson, official trainer of the Dallas Cowboys Cheerleaders, users will have unlimited access to 12 workouts and six-month access to the entire PEAR workout library that include personal cues throughout the program to help achieve maximum fitness results .

Introducing the BackBeat FIT Family:

• BackBeat FIT 300 Series, one of the world’s lightest Bluetooth® headphones designed to easily transition between fitness and everyday life. BackBeat FIT 300 Series wireless earbuds offer a discreet, ultra-light, portable and sweatproof design that stays comfortably stable and blocks out unwanted gym noise. The low friction cloth cable, six hours of battery life and a patent-pending, secure-fit ear tip design make BackBeat FIT 300 Series a perfect match for both active and everyday use while still providing an immersive listening experience.

• BackBeat FIT 500 Series, for those who enjoy being active and are looking to enter the world of on-ear wireless. BackBeat FIT 500 Series provides an immersive experience before, during and after a workout, up to 18 hours of battery life, protection against sweat and comfortable memory foam earcups that block out noise and help users focus on deep, rich sound.

• BackBeat FIT Training and BackBeat FIT Boost Editions build on Plantronics renowned BackBeat FIT wireless waterproof headphones by featuring two new enhanced bundle offerings to help users challenge themselves to meet their personal best. The Training Edition includes unlimited access to 12 hand-picked PEAR Personal Coaching App workouts and a six-month access to PEAR+ membership. The Boost Edition includes everything in the Training Edition plus an IPX5-rated water resistant charging pouch that provides up to 10 additional hours of listening time and a quick-drying sport mesh fabric. A touch-sensitive battery meter shows the status of the headphones and charge pouch. Both versions feature an open-ear tip design that helps users stay aware of their surroundings when they’re taking their workout outdoors.

Pricing and Availability
BackBeat FIT 300 Series is available in the US today in four colors – black/grey, dark blue/blue, grey/lime green (in select retailers), and grey/coral – on plantronics.com, Amazon.com, and major retailers for $79.99 USD.

BackBeat FIT 500 Series will be available in early October in two colors – black/grey and black/teal – on plantronics.com, Amazon.com, and major retailers for $99.99 USD.

BackBeat FIT Training Edition will be available in early October in the full portfolio of BackBeat FIT colors – power blue, sport grey, black core, fit fuchsia and stealth green – on plantronics.com, Amazon.com, and major retailers for $129.99.

BackBeat FIT Boost Edition will be available in early October in three colors – sport grey, black core and power blue — on plantronics.com, Amazon.com, and major retailers for $159.99.

Additional authorized Plantronics retailers will offer these products soon. For more information, visit plantronics.com.

Plantronics Award-Winning BackBeat Family
The BackBeat FIT Family is the newest addition to the Plantronics BackBeat portfolio of wireless stereo products. Other BackBeat stereo Bluetooth® headphones include BackBeat 500 Series, comfortable and affordable on-ear Bluetooth® stereo headphones; BackBeat PRO 2, critically acclaimed wireless headphones with on-demand active noise cancellation; BackBeat GO 3, wireless stereo earbuds that provide vivid, high-res audio quality; BackBeat SENSE, smart on-ear wireless headphones with sensor technology; and BackBeat 100 Series, hybrid neckband wireless headphones with an ultra-light design for all-day wear. Each product allows users to make phone calls in addition to enjoy music, as well as the quality, durability, comfort and best-in-class experience that customers have come to expect from Plantronics.

About Plantronics
Plantronics is an audio pioneer and a global leader in the communications industry. We create intelligent and adaptive solutions that support our customers’ most important needs: experiencing and facilitating simple and clear communications while enjoying distraction-free environments. Our solutions are used worldwide by consumers and businesses alike, and are an optimal choice for open office environments. From Unified Communications and customer service ecosystems, to data analytics and Bluetooth headsets, Plantronics delivers high-quality communications solutions that our customers count on today, while relentlessly innovating on behalf of their future. For more information visit plantronics.com.

The Bluetooth trademark is owned by Bluetooth SIG, Inc. and any use of the mark by Plantronics, Inc. is under license. All other trademarks are property of their respective owners.

About PEAR Sports
PEAR Sports delivers an innovative and intuitive technology that guides users through every step of their fitness journey. With over 500 unique workout programs including running, cycling and strength, users can experience real-time, interactive audio workouts and personalized training from some of the world’s most talented athletes and fitness experts. Utilizing biofeedback and data, PEAR’s interactive software empowers its users to train smarter, keeps them motivated throughout the process and shares in their successes. PEAR is helping the everyday fitness enthusiast achieve better results, faster.
Visit: www.pearsports.com | @pearsports

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Press Contact:
Lerin O’Neill
Plantronics
Senior Manager, Public Relations
(831) 458-7595
lerin.oneill@plantronics.com

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